With everyone talking about transformation in the digital age, it’s easy to forget that the biggest threat to business isn’t machines — it’s “old-school” companies acting mechanically. So, how do you successfully future-proof a business for the fourth industrial revolution? You stay human, even when embracing digitization.
In the ever-changing tides of consumer trends, only the most adaptable businesses will stay afloat and thrive. And yet, too many companies assume their target audience is made up of static individuals with fixed interests — a mindset that will sink even the most strategic business. Establishing who your true customers and consumers are, what they want and how to serve them is not a one-off process or a math equation.