Blogging is an effective marketing tool that is sadly underutilized by some businesses. Unfortunately, e-commerce websites fail to see the value of a blog and see it as a distraction.
Understandably, churning consistent quality content may be outside their field of expertise. And populating your website with low-quality content is the worse strategy. You will only lose yourself in the ocean of words that are published daily. For example, on WordPress alone, there are 2.3 million blog posts each day.
