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Persuasion techniques in sales focus on one key goal — convincing a lead to adopt a new attitude and change their mind toward an idea.
And this isn’t something that involves slick, underhanded sales manipulation.
It’s just tapping into some basic psychological principles that have been scientifically proven to get results.
Here are 27 persuasion techniques sales professionals can use to build instant rapport with leads and set the stage for massive conversions.
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