Often new companies think about public relations at the moment of the launch and not much after that. However, PR is an ongoing effort that should always be kept alive.
Public relations is not just about writing good press releases. It’s about building and maintaining durable networks and relationships, providing value for your audience and telling your brand story in the best way possible.
1. Have a strategy beyond the launch
The big launch is a big deal, and many new brands devote a lot of effort towards executing a great launch. However, not nearly enough effort is put towards sustaining the hype after the launch.
