Content marketing—everyone’s doing it. Or, at least, everyone is trying. Content marketing has been all the buzz over the past few years but for what it’s worth, the components that make up content marketing have been around forever. The term is just a fancy way of packaging tactics and techniques we as marketers should have been implementing all along.
Understanding the importance of content marketing and how it can impact your business is only the beginning. It’s not easy, it’s not cheap and it’s definitely not short-term. But at the end of the day, content marketing is an integrated marketing approach that can link your brand to positive CRM and help nurture prospects through the sales cycle for improved conversions.
