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Every marketing decision is a bet. Much like buying stock, you invest in something you think will bring good returns, but there’s never a guarantee it will. In fact, many companies lose everything on a bad marketing bet — yet others are able to hit it big. Why? What separates the winning bets from the losing ones?
Every situation may be different, but you can always follow these five steps to make marketing bets with substantially higher chances of paying off.
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