You may have come across this eyebrow-raising statistic: one-third of all buyers want a “seller-free sales experience.” In other words, they want less traditional advertising and more content marketing.
If you have an established brand, a wealth of content to generate new high-quality leads for your business, and a capable team to produce that content, then this statistic shouldn’t alarm you. But for everyone else, take notice. Without a sound content marketing program in place, you risk losing one-in-three buyers from the start.
The good news: you don’t need to make a large investment in content marketing to start seeing results. Here are five time-tested tips to launch a content marketing program faster with fewer resources.
