Overcoming objections is par for the course when you choose a sales career. While never easy to hear, prospects can have multiple reasons for being unsure about purchasing your product or service:
- “Your product/service costs too much.”
- “I’m under contract with “[Competitor].”
- “We’re too busy. Contact us again next quarter.”
- “Our company needs X, Y, and Z features.”
But objections don’t necessarily mean a sale isn’t possible.
Take it from Warren Buffett — with a net worth of $86 billion, he is one of the most successful businessmen/investors in the world. The current CEO of holding empire Berkshire Hathaway, Buffett has been overcoming objections throughout his lifetime and still comes out on top.