Influencer marketing has been characterized as the fastest-growing form of the modern generation of advertising. The Statista report of last year showed that the influencer marketing industry was worth just $1.7 billion in 2016. It hit $16.4 billion in 2022 and is expected to increase by another $5 billion this year. This exponential growth demonstrates the health of the entire industry.
However, when it comes to influencer marketing, there are a series of metrics that a business needs to take into account and track on a regular basis. These essential key performance indicators help brands and companies evaluate the effectiveness of digital campaigns so that they can optimize current working approaches and business processes.
