At one time, email seemed the best way to reach customers in an Internet-connected era. However, over time, customers have grown accustomed to filtering through dozens of email messages to find those that are interesting. When combined with spam filters and Gmail’s Promotions folder, marketers face big challenges in reaching customers.
If you’re still launching mass email campaigns without fine-tuning your strategy, you may have noticed your results are disappointing. Despite the effort you put into creating emails and updating your mailing lists, if you aren’t getting clicks, you’re wasting your time.
