A lot goes into crafting the perfect subject line.
The subject line of your email is one of the first impressions someone gets from your brand, especially when you’re sending them an email for the first time. After the ‘From’ name the subject line is the next item that influences whether or not your reader is going to open your email.
Will your customer or potential customer open your email right away?
That’s where personalization in email subject lines comes into play. Are you on a first name basis? Do you know what their interests are? Using what you already know about the customer in your favor should be your No.1 priority while sending marketing emails.
