Promoting a website can take a lot of time and effort. Results are rarely immediate, and the process requires patience and consistency. To help spread the word, website owners usually turn to paid promotion via social media or search engines. But in the late ’90s and early 2000s, this type of advertising either did not exist or was significantly different than the resources available today. So, how was website promotion facilitated during the Web 1.0 era, and do the same methods still work? The following is a list of six strategies that worked.