When it comes to web browsing, five seconds can seem like an eternity, especially when users are waiting for a slow website to download. This lag can have major consequences, as Google considers a site’s speed when determining your search presence.
According to Google, the likelihood of users abandoning a website site grows by 32% when page load time increases from one to three seconds. In another study, about four in five website visitors who are dissatisfied with site performance say they won’t return to the site again.
