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7 Strategies to Convert Comparison Shopping Consumers

January 19, 2021

As its name suggests, comparison shopping is what takes place when consumers compare similar products or services before making a purchase decision. While there are many comparison factors, a survey by BrizFeel found price to be the most important consideration in 89% of purchase decisions. Of course, a business can only lower its prices so much before margins take a hit, so we’ve identified the following strategies to help convert your comparison shoppers into purchasing customers.

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