How do you know where to focus your marketing attention? For a small business marketer, it can be especially difficult—you likely have responsibilities beyond marketing, and almost certainly don’t have a marketing team to back you up. So where will you get the best returns on your marketing time? Start with these 8 marketing trends.
Define Your Brand
Let’s start with a much-ignored foundation: defining your brand identity and establishing a presence. Take some valuable time to plan and strategize around your brand.