Storytelling marketing is using narrative to communicate a message to an audience. The message should make the viewer feel something that drives them to take action. It is considered an art form requiring creativity, insight, practice and skill. It is not an overnight practice or a simple tactic to use in your marketing strategy. It’s an ongoing process that develops your brand and makes you stick out from the crowd by connecting your audience to your brand on a deeper level. Think about an intriguing author, someone who writes stories that captivate you every time. They’ve mastered storytelling to get you hooked. This is what you want to aim for in your storytelling marketing; the same hooked reaction with your audience.