Paid acquisition refers to the various methods businesses use to acquire customers, including paid advertising and sponsored content. While these practices can be a quick and easy way to bring in new clients, they can also be costly, particularly for startups with limited funds. As an organization continues to pay for new customers, its customer acquisition cost (CAC) increases, making it harder to grow the business efficiently.
An alternative approach is to focus on building a strong brand and implementing product-led growth strategies, which can help attract new customers through recommendations and organic growth.
