The Facebook Ads platform has many bells and whistles that can get even the seasoned advertiser turned around from time to time.
One aspect of Facebook that should be simple and easy to cover is budget. Give a dollar amount and go, right?
Not so fast.
There are two types of budget for Facebook, daily and lifetime. Both options have benefits and drawbacks, and it’s not always clear which you should choose. So let’s go through each to help you make the right decision for your accounts.
