Nearly 20% of all Twitter active accounts are likely fake, according to a recent analysis by SparkToro and Followerwonk. It brings into question the platform’s overall value as a marketing medium.
Is it worth the effort to reach and grow an audience that may be largely comprised of bot accounts?
Bots in the news cycle
Earlier in May, Elon Musk, dropped the first of several bombshells when he announced that he had secured sufficient funding to buy Twitter outright. While Musk is a tremendously successful innovator, his personal philosophies and communication style instantly polarized the news around the purchase.
