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Google expands free retail listings into search as pandemic hits ad sales

June 29, 2020

Google will expand free shopping results from a narrow experiment in its Shopping tab to the main search results page, dramatically expanding their reach.

The company announced the move today in a blog post written by commerce president Bill Ready. The shift is part of a continuous move away from paid search results and follows a trend of users searching more for information on subjects like the coronavirus and less for products. At the same time, advertisers have been cutting spending as the pandemic takes an economic toll.

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