As we close out 2022, sales and marketing teams everywhere are evaluating the year’s performance. They’re looking at what lies ahead and crafting new strategies to appeal to buyers and boost revenue. In a time where customer behaviors and expectations evolve faster than ever, these strategies often hinge on a business’s agility, flexibility and willingness to adapt to industry shifts.
Two such shifts that arose from the pandemic’s disruption were an emphasis on personalization and customer experience. Moving into the new year, organizations can expect these trends to continue and undergo further refining as hybrid buying and selling solidify as the new normal. Tools and tactics that can better leverage customer data and create a greater sense of relevancy with consumers will be the key to a competitive edge.
