Putting together a Google AdWords campaign, a question you need to ask yourself is: have you looked at your SEO? SEO (search engine optimization) impacts your ranking and visibility in the search engine for key terms. SEO also affects your Google AdWords performance. Here’s how that works.
SERP on Google
When you use a search engine like Google to look up a key term or phrase, Google uses its proprietary search algorithms to return the best results. The results are shown on the SERP (search engine results page). This is key to understand. Google shows the best results in the most relevant order.
