The global pandemic meant fewer shoppers in local stores. Thus, even businesses that never considered selling through technology were faced with a dilemma: either sell online or close your doors. The conversion in favor of e-commerce experiences was aided by the advent of new technology options that transformed the industry and built a stronger foundation for the modern online retailer. Without a doubt, technology shifted consumer patterns and helped increasingly tech-savvy customers track their purchases, compare prices with a few mouse clicks, and altered the way users accessed a range of products.
