Email is a necessary tool to attract, convert, and retain customers. According to McKinsey, email marketing is 40x more effective than social media. In addition, email generates an average $38 for every $1 you spend.
To make the most of your email’s capabilities, however, you need a clear email marketing strategy that also fits in with your greater marketing strategy.
What is an email marketing strategy?
An email marketing strategy explains the who, what, when, where, and why you’re going to market your product or service through email. It’s part of your company’s overall marketing strategy, designed to nurture your contacts and move them through the marketing funnel.
