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When you want to buy a product online, what’s the first thing you do? If you’re like most people, you look for reviews. Studies show that, on average, 72% of shoppers refuse to take action on a website until they read feedback from real customers.
Before the age of the internet, it was difficult for shoppers to determine if a product or service was worth their time. Word-of-mouth was basically the only way folks could hear what kind of experiences other people were having with a company.
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