Sending your first SMS campaign may seem stressful, but it gets easier over time. Eventually, you’ll no longer worry about hitting “send.” But like other inbound tactics, you shouldn’t spray and pray, hoping for positive results. Ensure your efforts are successful and result in a high return-on-investment (ROI) by evaluating key performance indicators (KPIs).
But which ones should you measure? Here is a list of significant KPIs to track and how they impact your SMS marketing’s ROI.
