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Inbound Marketing: The Biggest Shifts Happening in Marketing Strategy

January 21, 2021

If 2020 taught us anything at all, it’s that strategic planning and preparation is key. No one could have predicted what would happen in 2020 (unless you’re able to glimpse into the future, in which case a little warning would have been nice).

Businesses were forced to jump into remote work, and some of us were able to offer guidance on the ins and outs of working from your kitchen table with dogs barking at the Amazon truck in the background. Digital transformation went from a slow and steady walk to a 100-yard sprint for a lot of companies, e-commerce skyrocketed, search engines flooded with information overload—not to mention that our lives were all affected and we began to think a little differently.

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