Email communication is a tried and tested way to stay in touch with your customers. This is especially true for loyalty programs: keeping members in the loop regarding their progress, benefits, and reward prospects ensure both high engagement and high purchase frequency, as people won’t sit on their points. The question is: what kind of loyalty email types should you be sending?
This guide is dedicated to introducing the various messages you can send loyalty program members. It goes into great detail on the occasions when you could trigger a particular email, the email’s content, and how to ensure that the content is both appealing and relevant.