I was out walking my dog this morning and I met up with another dog owner. We started chatting about relationship marketing. I was trying to explain to him about social media and email and how people can relate to using those tools in relationship marketing. He came back to me and said, “I’m not a big fan of social media because of all the censoring.” So I said, “Well, censoring is one thing, but I think what you’re really talking about is filtering.” Censoring means that they absolutely take things away, which happens to some degree. But more importantly, social media filters out stuff you don’t want to see. It’s an echo chamber.
