There is a ton of great content and research on marketing to millennials, how to influence Baby Boomers, or what types of messaging most appeals to Gen X. However, what type of products, messaging and channels appeals to today’s youngest generations? Our younger generations – the future spenders – certainly need to be taken into consideration. According to research by the NRF, 90% of parents say their children influence their purchase decisions.
This purchase influence does not just extend to products or services specifically for the child. While 48% have reported that decisions have been influenced for kid-oriented products, more than one-third (36%) also report that their children have influence over purchase decisions for the entire household.
