“Sales enablement” is a term that’s been thrown around a lot over the past several years. It’s far more than another marketing buzzword, however; in fact, sales enablement could very well be the key to unlocking the true potential not only of your sales team but of your other customer-facing departments, too.
This article is designed to give you a high-level, yet a comprehensive breakdown of what sales enablement is, what it involves, and why it’s so important. They say that “knowledge is power” — and the more knowledge you gain around sales enablement, the easier it will be for you to unlock its power for your brand.
