Politicians must do more than serve. They also have to sell. They’ve got to get the job before they can do it. Then they have to keep it. Right now, President Donald Trump and Vice President Joe Biden are actively selling themselves. Their campaigns are using powerful persuasion tactics designed to earn more votes. You can use these same tactics to earn more customers.
In his treatise entitled Rhetoric written around 350 BC, Aristotle described three modes of persuasion. Each of these modes is still deliberately used today by marketing experts, public speakers and political candidates to win over the public.
