Every digital marketer understands the importance of content for their success.
The top 3 percent of your content result in 95 percent of the traffic, awareness, leads and sales. These are your content marketing unicorns.
Behind those unicorn brands is valuable, unique and relevant content that makes them stand out in the sea of donkeys.
In fact, in any successful digital marketing campaign, there is some magical content creation behind it.
Creating unicorn content is one of the biggest challenges for content marketing success.
