At the 2023 IAB NewFronts, Snap introduced a range of new solutions for advertisers, content partnerships, and collaborative opportunities for creators on Snapchat, showcasing the platform’s commitment to supporting small businesses and fostering relationships with their community of 750 million monthly active users.
Among the new offerings, Snap unveiled First Story, a feature that allows advertisers to reserve the first video ad placement between Friend Stories for maximum visibility. With a potential daily reach of nearly 50 million users in the US, early partners of First Story include Louis Vuitton and Warner Brothers.
