Ask any digital marketing executive, “Is social media important for a digital marketing strategy?,” and they will respond, “Social media is INTEGRAL to all digital marketing strategies.” Social media is one of the best digital platforms to quickly propel a business forward, garner a client base, and market the business’s products or services. Here are thirteen of the biggest social media marketing mistakes. Avoid them.
Misidentifying the target audience.
A successful business understands who its target audience is. Sometimes, a business forgets that knowing its target audience also applies to social media.
