Countless tools have emerged to help small businesses navigate the world of social media and better manage their accounts. From automated scheduling to content creation, these social media marketing tools can help sellers engage with customers. Here are some of the most common types of social media marketing tools — and how they can help you improve your outreach on Facebook, Instagram, YouTube, and other popular channels.
Social media scheduling
Posting regularly and consistently is a social media best practice, but it can be time-consuming to create and share posts throughout the week. Social media scheduling tools automate this task for you. These tools use analytics to find the ideal time to share content depending on your audience. They also allow you to create a queue of content and schedule posts to be shared without your involvement.
