Artificial intelligence, or AI, is nothing new. If you’ve been working around PR and marketing, you no doubt already use it to some degree. But what is on the horizon for this technology — and how should brands use AI in PR to drive results?
Artificial intelligence holds a lot of potential for B2B brands — yet some view it with a healthy dose of skepticism. Let’s look more closely at the technology, see what it can do for you now and in the future, and where artificial intelligence and public relations connect.