Predictions suggest voice search will change the marketing strategy forever. Even now many searches happen by voice. But digital marketers are still at a loss: “So if you read your search query and then hear your answers, where will the clicks be coming from?”
This point is very valid: Voice search makes buying process more fragmented: Customers talk their query to a device, hear the answer and get the top (or chosen) result link on their device or further interaction. But that interaction may never come… Or it may happen later in the day, or even a week.