With instant access to news headlines and social media, you’d be forgiven for wondering whether press releases are even a thing anymore. The truth is press releases still have much to offer as part of your overall marketing strategy. Including keywords and phrases ensures they also help improve our SEO rankings. However, the challenge is getting it right. Journalists receive hundreds of press releases every day. Standing out from the crowd is difficult, but it’s not impossible. In this post, we share some tips and advice on the best press release format in six simple steps. So, let’s get started.
