Knowing the technicalities of building a landing page isn’t in your job description as a marketer, executive or business owner.
But having the ability to articulate what good design means can help you effectively communicate with your team to create high-converting marketing assets that maximize your return on investment (ROI).
Here’s a primer on conversion-centered design and a step-by-step framework to help you create landing pages that not only look good but lead to conversions.
What’s Conversion-Centered Design?
