Back in 2016, and again in early 2017, I pulled out my crystal ball.
I polished it up. Then asked a very serious question…
What does the future of Text Marketing hold?
In 2016 I saw a number of things:
- The consolidation of the marketing industry
- Email performance falling
- Growing competition for customers
- Offline Marketing getting new attention
- Text Marketing use skyrocketing
- MMS message growth, and
- Nonprofits using texting
