Less than 5% of scheduled appointments are canceled after a customer gets a text reminder. This is according to the new infographic by SpotOn. The report also points out text messages have an open rate of 98%.
Those are great numbers no matter how you look at them. And for small business owners, SMS provides a cost-effective tool for engaging with consumers to deliver quality customer service.
The Co-founder of SpotOn, Zachary Hayman, explained how mobile technology will continue to provide more options for businesses to engage. Hayman said, “Mobile phones are the future of how businesses will connect with their customers. From payments to marketing campaigns, online ordering, appointment booking, you name it.”
