2016 was a year of social media and so will be 2017. No business can survive without a strong social presence. From one-man shop to big companies, every organization is competing to attract users’ attention on social media. The ‘me too’ phenomenon has led to a massive competition on social networks.
The organic social reach is declining, and ads are becoming expensive. Many traditional small businesses have felt the heat of competition and have started looking out for alternative options that are less crowded and yield better results. At the same time, they can’t miss out the huge audience that major social networks enjoy.
