Are your Sales and Marketing teams still operating in silos? The stereotype of Sales and Marketing behaving like rival siblings fighting over your sales pipeline is still as relevant today as it was a decade ago, but it doesn’t have to be that way.
And if you want your business to reach its full potential, it’s time for these two departments to sit down, shake hands, and start working together.
There is no funnel, but there is a sales pipeline
When HubSpot CEO Brian Halligan shared HubSpot’s new flywheel growth model, it effectively killed the traditional marketing funnel analogy forever. RIP funnel, good riddance to closed-marketing systems. What does still exist, however, is the Sales Pipeline.