Imagine your top VIP customer. Imagine you know everything about her: what she likes, what she doesn’t like, what her favorite color is, what flavors she loves (and which she hates).
Now take all of that information, bundle it up, and make the perfect product and deliver it to her exactly when she’s expecting it. Did she buy it?
I’m guessing she did.
Now, what if you had the opportunity to create hyper-focused products for all of your customers? Would you do it?