Getting your hands on critical buyer insights that show how to gain the attention of buyers remains the most significant challenge facing B2B leaders. It was of significance pre-pandemic. Now, as we enter a new era for B2B and buyers are faced with new realities as we rise out of the pandemic, this challenge will only intensify. If B2B leaders, like yourself, are expected to succeed at newly formed or reinvented go-to-market strategies, one element that cannot be missing in action is essential buyer insights.
