Already in 2014, companies were discovering the benefits of connecting with consumers across multiple channels, including more repeat shopping and referrals. Now, with e-commerce on the rise, consumers are expecting omnichannel experiences to be even better.
For small businesses in today’s competitive marketplace, meeting these expectations of seamless omnichannel services can bring great rewards, including higher customer engagement, retention and purchase rates. To diversify your traffic sources and sell on multiple channels, a good channel strategy has become essential for any e-commerce business.
Why a channel strategy is necessary