Despite the rise of video content, 8 in 10 digital marketers still have blogging as a strategy in their back pocket. The simple answer is that it works. For example, more than 5 in 10 marketers claim that they gained new traffic from blogging.
Here are some of the statistics about blogging you should know about:
- More than 400 people read at least 20 billion blogs monthly
- Readers comment on blogs 70 million times each month
- The average blog has more than 1,000 words
