Did you know it has been 47 years since Ray Tomlinson sent the very first email via ARPANET? The message was a test email and said something to the effect of “QWERTYUIOP.”
Over the years, we’ve seen marketers take this beautiful tool and use it in various ways to try and reach customers. We’ve seen the flux of unsolicited messages from marketers trying to get a sale by spamming consumers in the 90s. We’ve seen privacy and communications regulations as a response to these unwanted messages, and email marketers adopting anti-spam strategies in the early 2000s. We’ve seen early attempts at behavioral messages starting in 2001, and improving throughout the years.
