I often encounter clients that offer only a single product for a single price. Good marketers know that to generate more sales, you need to offer multiple pricing tiers or several pricing options for the customer to choose from.
Three Common Pricing Tiers
I generally advise clients to offer three pricing tiers as part of a price ladder:
- Value – Good/Silver
- Standard – Better/Gold
- Premium – Best/Platinum
By offering both a less expensive value tier version of your standard product or service offering and a more expensive premium pricing option, you can appeal to more buyers and increase your overall revenue.
